NEWS6 March 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – YouTube has been awarded the Jicwebs brand safety certification following independent verification by auditing firm BPA Worldwide.
Jicwebs (The Joint Industry Committee for Web Standards in the UK and Ireland) sets best practice and standards for the trading of online advertising.
The audit found that the Google-owned platform meets Jicwebs guidelines, produced by its Digital Trading Standards Group, on reducing the risk of ad misplacement.
Phil Smith, director general, ISBA, welcomed the move from Google to open up to certification, a move he said was "an important part of the action needed to reassure advertisers that their investment is being protected".
Ronan Harris, managing director at Google UK and Ireland, said: "Providing more transparency and visibility to our advertising partners remains important to us, so we are pleased YouTube has achieved certification for brand safety by Jicwebs. We remain committed to listening and working with the industry on cross-industry standards for digital advertising."
IAB chief executive Jon Mew said: "This verification of YouTube is a significant step forward for our industry and shows its commitment to raising the standards of digital advertising."
Google and other social media firms are under pressure to address the brand safety issue and their problem of extremist content. Last week, the EU issued a three-month deadline for internet companies to show that they are removing inappropriate material, including hate speech and terrorist propaganda.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Account Manager – International Fieldwork Research Provider
£30–50,000 plus Commission
Entain
Consumer Insight & Market Research Manager
TBC
Resources Group
Senior Account Manager (Research / PM) – Health
£38,995 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments