Michelsen (pictured) joined as associate director and head of the brands team.  Prior to joining YouthSight she spent five years at Ipsos Mori, where she was most recently associate director. 

Highcock has been appointed as a senior research manager and was previously at global strategic insight consultancy, Flamingo where she specialised in the beauty and leisure categories.

Brown also joins the agency as a senior research manager after four years in market research with RDSi where she was research manager.

The new hires are part of YouthSight’s strategy of investing in its senior team following its restructure that saw the agency establish two separate divisions for its insight and panel and data services businesses. The changes also saw company founder Ben Marks become CEO.