NEWS17 March 2010

YouGov’s Psychonomics buys remaining stake in ServiceRating

Europe M&A

GERMANY— YouGov’s German subsidiary Psychonomics has completed its acquisition of ServiceRating, an agency which analyses and rates service companies.

ServiceRating was set up in 2005 as a division of rating agency Assekurata, and publishes ratings based on management, service quality and effectiveness for businesses including insurers, financial services providers and utility firms.

Psychonomics has increased its 60% share in ServiceRating to 100%, taking over the minority share still owned by Assekurata. Terms of the deal were not disclosed. Psychonomics board director Oliver Gaedeke has joined the management of ServiceRating as a result of the acquisition.

Andreas Schubert (pictured), chairman of YouGovPsychonomics, said the purchase represented a targeted expansion of the firm’s international service offering.