YouGov’s Psychonomics buys remaining stake in ServiceRating

GERMANY— YouGov’s German subsidiary Psychonomics has completed its acquisition of ServiceRating, an agency which analyses and rates service companies.

ServiceRating was set up in 2005 as a division of rating agency Assekurata, and publishes ratings based on management, service quality and effectiveness for businesses including insurers, financial services providers and utility firms.

Psychonomics has increased its 60% share in ServiceRating to 100%, taking over the minority share still owned by Assekurata. Terms of the deal were not disclosed. Psychonomics board director Oliver Gaedeke has joined the management of ServiceRating as a result of the acquisition.

Andreas Schubert (pictured), chairman of YouGovPsychonomics, said the purchase represented a targeted expansion of the firm’s international service offering.

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