NEWS5 January 2011

YouGov’s Germany chief leads buyout of employee research unit

Europe M&A

GERMANY— Andreas Schubert, the CEO of YouGov’s German subsidiary YouGovPsychonomics, has resigned his position to lead a management buyout of the company’s employee research and consultancy business Great Place to Work (GPW) Deutschland.

Schubert holds the controlling interest in the company post-MBO with the remaining shares taken by GPW Deutschland CEO Frank Hauser.

GPW was sold for £800,000 in cash. Revenues in the financial year to 31 July were £2.3m with profit before tax of £120,000.

Parent company YouGov will use the sale proceeds for working capital, according to a statement. CEO Stephan Shakespeare said the deal “allows YouGov to focus our attention in Germany on our core and strategic market research business”.

YouGov said a recruitment process was underway to find a new CEO for YouGovPsychonomics. Schubert had been in the role since August 2009 and had been a management board member since 2001.