NEWS27 October 2011

YouGovPsychonomics gets new identity

Europe

GERMANY— YouGovPsychonomics, YouGov’s German subsidiary, is dropping the ‘Psychonomics’ from its name as of January next year.

The name change follows the appointment of new chief executive Andreas Sperling who took over from Andreas Schubert.

Schubert resigned in January to lead a management buyout of the company’s employee research and consultancy business Great Place to Work (GPW) Deutschland.

James Verrinder

Europe

@RESEARCH LIVE

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