Mitrovich was previously global client success director and business unit leader at InMoment, formerly MaritzCX, and before that was programme director Europe at Maritz Research.

In her new role, Mitrovich will be tasked with building YouGov’s analytics capabilities for the automotive industry and expanding its presence in the sector.

Frank Saez, global head of sector experts at YouGov, said: “For too long, marketers, insights managers and brands in the automotive industry have had to rely on monolithic data that can only provide an out-of-date snapshot of how consumers think and behave.

“With Suzanna now on board, everyone in the industry can make full use of our insights.”