Ali Draycott, who joins as commercial director MENA, was previously at London-based growth and innovation consultancy The Foundation. Draycott previously held strategy roles with the UK government and JWT London before relocating to Dubai in 2010. She will oversee the sales and marketing strategy for the region.

Joining the qualitative research team are Milos Bugarcic, associate research director, and Hend Abdel Sattar, junior research executive. The quantitative team welcomes Isaac Thiga, research manager, and Nidhi Sharma, senior research analyst.

Sundip Chahal, CEO MENA & Emerging Markets at YouGov (pictured), said: “We are very excited to welcome the new additions to our team. Their depth of experience and proven track record of success is precisely what YouGov will need as we continue into another phase of significant growth.”