YouGov cuts full-year guidance

In an update posted today ( 20^th June), YouGov said it expects group reported revenues for the year to be around £324-327m as the company has seen lower sales bookings than anticipated in the first half of the year.

YouGov expects group adjusted operating profit for the year to be £41-44m.

The company has seen a slowdown in sales in its data products division and a decline in demand for its fast-turnaround research services.

It has also had ‘challenges’ in Emea (Europe, Middle East and Africa), particularly in the Dach region (Germany, Austria and Switzerland).

YouGov said it would focus on optimising its cost base and prioritising investment in areas such as upgrading its data products, expanding AI capabilities and boosting its sales organisation.