YouGov and Cebr announce quarterly economic index
The index combines YouGov’s research with Cebr’s insight in order to provide data from businesses and consumers about how they view the economy.
The business element is based on research with 1,500 business decision makers and assesses business activities that affect the outlook of small, medium and large companies. It encompasses areas such as headcount, capital investment, revenue from sales and B2B spending.
The consumer data is based on 18,000 interviews and will look at the economic drivers that shape the wider population’s economic outlook. It assesses people’s attitudes towards their household financial situation, house value and job security.
The first wave of data is to be made available to subscribers in April, with subsequent waves published every three months.
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