YouGov adds tool for shopper analytics
Aimed at category managers, the tool is designed to be a core foundation for shopper insights, providing strategic recommendations on category performance.
The platform offers fast-moving consumer goods (FMCG) retailers and manufacturers access to shopper insights across 16 European markets, analysing around 21 million purchase behaviours.
SimIT Web provides socio-demographic segmentations and includes data visualisation capabilities and reporting functions.
Stefan Schemann, product director at YouGov, said the tool: "transforms shopper insights into powerful, actionable strategies".
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