NEWS17 April 2019

YouGov adds affiliate partners in four countries

Europe Middle East and Africa News People UK

UK – Research and data analytics company YouGov has expanded its affiliate Global Partnerships Programme across Russia, Poland, Pakistan and Egypt as it looks to extend into new markets.


The new scheme offers affiliate partner agencies access to YouGov’s platforms, panels and expertise and establish the company’s brand and data products at a local level.

Affiliate partners can use the panel data that sits within YouGov’s Cube database to develop their online research businesses as part of the partnership.

Additional partnerships are being developed in the EMEA and APAC regions.

Stephan Shakespeare, chief executive officer, YouGov (pictured), said the programme is part of the company’s efforts to develop "new solutions in a variety of markets, sectors and research areas globally".

He added: "Affiliate partners get unique access to the YouGov panel, technology platforms including the Cube, and a suite of data products. The programme connects affiliate partners with YouGov’s developed infrastructure, assisting them to grow their business and expand their client base while establishing the YouGov brand locally.

"We are looking forward to working with our new partners across Russia, Poland, Pakistan and Egypt."