Technology platform YouEye was founded in 2011 and received investment from GfK earlier this year.

At Ipsos, Grewal was director of research and development at the Neuro and Behavioural Sciences Centre. Her new role will see her responsible for implementing advanced quantitative and qualitative methodologies across the organisation.

“Big data is fast confronting a problem of ‘analysis paralysis’ and is seeing a diminishing ROI as finding meaning in the data becomes increasingly more complex,” said Grewal. “YouEye’s prescriptive analytics technology allows us to capture data, customer behaviour, sentiment, and action.”