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NEWS15 April 2015

YouEye launches qualitative data analytics platform

North America Technology

US — YouEye has launched the Experience Analytics Platform, a qualitative data analytics tool.

The platform analyses unstructured and semi-structured data such as focus group videos.

It has five main components: a behaviour metrics module, which identifies user behaviours; a highlights creation component which automatically condenses raw video data into highlight reels; a survey results component, which integrates survey data into video data; a research tasks module, which guides researchers as they analyse results; and a demographic segmentation component, which allows users to combine their dataset with demographic segmentation.

GfK recently announced that it had acquired a stake in YouEye’s business.