Yonder Consulting names managing partner for research and insight

Wormald (pictured) was previously in a cross-business leadership role before taking on his new role in the company.

In his new position, Wormald will focus on research and insight both as a standalone service to research buying clients and as part of Yonder’s approach to strategy.

Yonder Consulting was formed in 2020 through the merger of Populus, Populus Data Solutions, Brandcap and Decidedly, where Wormald served as managing director.

Michael Simmonds, chief executive officer at Yonder Consulting, said: “I am delighted that Tom has agreed to take on this important role for Yonder.

“Tom’s deep expertise and inspiring leadership will be pivotal in ensuring our research and insight underpins the powerful strategic answers to our client’s most challenging problems.”