Yoder joins Ebiquity as CEO

Yoder, who spent five years as president and CEO of digital marketing analytics firm Webtrends, will take on the newly-created role with immediate effect. Current CEO of Ebiquity North America, PJ Leary, will become chairman of Ebiquity Americas.

“I am delighted to welcome Alex to Ebiquity’s executive team,” said Michael Greenlees, group CEO of Ebiquity Group.

“He brings exceptional leadership skills, and deep understanding of our clients’ marketing analytics needs and understands how data can be used to create competitive advantage for our clients.”