NEWS8 May 2014

Ebiquity acquires minority interests in US subsidiary

M&A North America

US — Ebiquity has announced the acquisition of outstanding minority interest in its US subsidiary, Billetts America.

Billetts America owns and operates Ebiquity’s North America media auditing and benchmarking business.

The news follows the appointment of Alex Yoder (pictured) as Ebiquity’s CEO and is part of the reorganisation of its US businesses, which will see the merging of the subsidiary with Ebiquity’s other wholly-owned US businesses.

The interests are being acquired from the chairman of Ebiquity North America, who will remain with the business following the acquisition.