NEWS7 April 2014
UK — Marketing performance measurement firm Ebiquity has paid the full $3m in deferred consideration to the founders of Stratigent, a US-based multi-channel analytics provider acquired last year.
Ebiquity said the payment was a result of Stratigent’s “strong performance” in the year ended 31 December 2013, with the final quarter of the year being Stratigent’s “strongest ever”.
Michael Greenlees (pictured), Ebiquity CEO, said: “Our clients are increasingly concerned with measuring and improving the impact of their marketing investments, making data management and performance optimisation a key growth area for Ebiquity. Stratigent is an important keystone in this strategy, and we look forward to building on this success.”
Ebiquity acquired Stratigent in a deal last August, worth up to $7m. Approximately $4m was paid in initial consideration.
Stratigent’s founders are Julie Oberweis and Josh Manion.
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