NEWS7 April 2014
UK — Marketing performance measurement firm Ebiquity has paid the full $3m in deferred consideration to the founders of Stratigent, a US-based multi-channel analytics provider acquired last year.
Ebiquity said the payment was a result of Stratigent’s “strong performance” in the year ended 31 December 2013, with the final quarter of the year being Stratigent’s “strongest ever”.
Michael Greenlees (pictured), Ebiquity CEO, said: “Our clients are increasingly concerned with measuring and improving the impact of their marketing investments, making data management and performance optimisation a key growth area for Ebiquity. Stratigent is an important keystone in this strategy, and we look forward to building on this success.”
Ebiquity acquired Stratigent in a deal last August, worth up to $7m. Approximately $4m was paid in initial consideration.
Stratigent’s founders are Julie Oberweis and Josh Manion.
The world's leading job site for research and insight
Resources Group
Head of Consumer Goods – Tech-based Consumer Insights Group
£70,000–£90,000 + Benefits
Aspire
Data Scientist (Programming Manager)
£50000.00–55000.00
Spalding Goobey Associates
Research Exec/Senior Research Exec, Quant – Boutique Consumer Insights Agency
c.£25–34,000 doe + benefits
0 Comments