NEWS6 September 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – WPP-owned data-driven native ad company, plista, has bought content analytics company Linkpulse for an undisclosed amount.
The purchase follows the two companies working closely together for the past two years.
Based in Oslo, Norway, Linkpulse works with more than 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts.
This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities. WPP has set a target of 40-45% of revenue to be from digital in the next five years.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant Insight Manager – Consumer and Public Sector
£36,000–£43,000 + Benefits
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Resources Group
Data Scientist (Junior) – Leading Hedge Fund
c. £60,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments