Mentasti was previously managing director, Latin America, and the first employee dedicated to the region. Prior to joining Xaxis he was vice president, digital director for Latin America at Starcom MediaVest.

As part of his role, he has successfully launched Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico. 

“Latin America is one of our fastest growing markets and Lucas has played a key role in establishing Xaxis as the region’s most capable and effective partner for audience-based media buying,” said Xaxis global CEO, Brian Gleason.  

“He has done a superlative job in driving increased adoption of programmatic among the region’s largest advertisers and we look forward to his leadership as we continue to grow our footprint and capabilities in Latin America.”