NEWS5 June 2017

Wunderman buys The Cocktail

Europe Latin America M&A News

UK – WPP-owned global digital agency Wunderman has acquired digital transformation consultancy The Cocktail based in Spain.


The Cocktail was founded in 2003 and now employs 250 people. Its transformation services cover strategy development, design, technology, and data and analytics.

The agency achieved revenues of €16.4 million in the year to 31 December 2016 and gross assets of €14.0m.

Its headquarters are in Madrid with offices in Mexico and Columbia. The purchase price was not revealed but WPP said it would strengthen Wunderman’s marketing and tech consultancy services in Europe – especially Spain – and Latin America.