NEWS21 September 2017

Wunderman acquires majority stake in Pierry

M&A News North America Technology

US – WPP-owned digital agency Wunderman has bought a majority stake in marketing software company Pierry for an undisclosed amount.

Pierry which specialises in software integration for optimising campaigns in Salesforce Marketing Cloud achieved revenues of $14.5m for the year end 31 December 2016.

Founded in 2008 by Joss Pierry, it is based in Redwood City, California with additional offices in New York, Kyoto and Boulder and employs 100 people.

A specialist in creating technology-driven consumer experiences using Salesforce Marketing Cloud, Pierry aims to help companies optimise their digital marketing initiatives by combining its technology expertise and creative skills.