NEWS28 November 2014

WPP’s Xaxis names Chinese MD

Asia Pacific News People

CHINA — Programmatic media and technology platform Xaxis has appointed Mickey Zhang as managing director for China.

Zhang will oversee the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM search and e-commerce as well as pushing future digital developments in the country.

She has more than 10 years digital advertising experience on both the agency and publisher side and was most recently managing director of e-commerce and search at GroupM .

Prior to GroupM, Zhang led vertical sales teams at Google and Baidu; she started her career at eBay as a digital marketing analyst.