WPP’s [m]Platform promotes Bullis

In her new role, Bullis (pictured) will create the strategy for the global roll out of [m]Platform and its data sets and the technology.

She previously led Essence’s London Office as CEO for EMEA and prior to that she was managing director for Annalect in UK and EMEA. She has significant experience with clients and will play a central role in ensuring clients are able to apply data driven insights throughout their communications campaigns.

Bullis will report to Brian Gleason, Global CEO of [m]Platform and will sit on the global executive committee.

Gleason said: "Jenny brings an incredible mix of experience running digital-first business, data and media ecosystems as well as a passion to drive transformation in our industry. She will bring a unique perspective as we broaden our engagement strategy across the globe, and I am thrilled she is joining our team."