NEWS2 February 2017

Rowlinson made UK MD of [m]Platform

Data analytics News People UK

UK – GroupM has appointed Paul Rowlinson as managing director of its newly launched media planning, data analytics and digital services offering [m]Platform. 

Paul Rowlinson_crop

Rowlinson (pictured) has moved over from Mindshare where he has been chief operating officer (COO) for the past four years, having first joined the agency as head of investment.

Rowlinson said: “The mission of [m]Platform is to use the most powerful collection of data, technology and expertise to provide addressability and accountability for our clients across all media. It will provide the insights and understanding of audiences needed to drive a crucial market advantage for our clients.”

Nick Theakstone, CEO at GroupM UK, said: “His new role will be pivotal in cementing [m]Platform across all GroupM UK agencies, working closely with Alex Stil, president, [m]Platform, EMEA.”