_{Pictured: Screenshot from Wire’s new website}

Founded in 2007 as a networking group, Wire now has around 23,000 members, including data scientists, insights leaders, CX and UX practitioners, analytics executives and strategists.

The organisation said its former name ‘no longer captured the full picture of who shows up or what they do’ and that it wants to signal to women working ‘anywhere in the data and insights ecosystem’ that they belong with the organisation.

Wire’s mission – which hasn’t changed – is to close the leadership gap for women in data-driven disciplines by offering mentorship, resources, networking and community throughout women’s careers.

In addition to the name change, Wire has a new visual identity designed by Dublin-based design and branding firm Zero-G, and a redesigned website.

The organisation operates across around 50 countries globally, running a series of events and organising programmes including mentoring schemes, a scholarship fund and senior leaders’ forums.  

Kristin Luck, founder, Wire, said: “When we founded Women in Research nearly two decades ago, market research defined our industry. Today, that frame no longer captures the full picture of who we are.

“The people in this community are shaping how organisations understand their customers and markets through data science, insights, analytics, CX, UX – and disciplines we didn’t even have names for when we started. Wire is the thread connecting this diverse, global community: a symbol of the connectivity, innovation and ambition that defines us today.”

Jessica Sage, executive director, said the rebrand wasn't about “erasing the legacy” of Women in Research but about “expanding our table and inviting both new and longtime supporters to see themselves fully reflected in who we are and what we stand for”.

Sage added: “We’re energised by the opportunity to grow our impact and inspire the next generation of women leaders across data and analytics.”