NEWS19 September 2014
US — Steve Wolf, former commercial director of Synovate’s global qualitative practice, and MD of Synovate Qualitative in North America for more than 13 years, has formed a new consultancy Wisdom, Insight and Mojo.
Wolf said the research consultancy would work by forming project teams consisting of local, in-market experts, with specific credentials in marketing, branding and advertising, across a wide breadth of industries.
Following Ipsos’ acquisition of Synovate, Wolf created Market Strategies Qualitative which merged into Market Strategies in 2013. Wolf also worked at Maritz Research and was a long standing member of Bill Maritz’ Off Campus Advisory Council.
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