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NEWS25 July 2012

Synovate's Wolf to lead new Market Strategies qual group

North America People

US— Market Strategies International is setting up a dedicated qualitative group, called Market Strategies Qualitative, under the leadership of former Synovate director Steve Wolf.

Wolf ( pictured) was latterly commercial director for global qual at Synovate and before that built and lead Synovate’s US qual practice.

At Market Strategies he will lead a team of marketers, brand and ad experts and consultants in developing and delivering “consultative insights”.

“We already have a fantastic qualitative practice,” says Market Strategies CEO Rob Stone. “Establishing a dedicated qualitative group is the natural next step in our evolution.”

@RESEARCH LIVE

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