NEWS25 July 2012

Synovate’s Wolf to lead new Market Strategies qual group

North America People

US— Market Strategies International is setting up a dedicated qualitative group, called Market Strategies Qualitative, under the leadership of former Synovate director Steve Wolf.

Wolf (pictured) was latterly commercial director for global qual at Synovate and before that built and lead Synovate’s US qual practice.

At Market Strategies he will lead a team of marketers, brand and ad experts and consultants in developing and delivering “consultative insights”.

“We already have a fantastic qualitative practice,” says Market Strategies CEO Rob Stone. “Establishing a dedicated qualitative group is the natural next step in our evolution.”