NEWS11 July 2022

Whereoware acquires LookThink

M&A News North America

US – Digital experience agency Whereoware has acquired Washington DC-based user experience (UX) consultancy and digital services provider LookThink for an undisclosed fee.

Chess pieces

The move will see Whereoware and LookThink become a digital experience agency with a ranger of digital strategy and activation tools available for clients.

The combined companies bring together a cross-functional team of more than 80 digital marketers, strategists, technologists, UX consultants, experience designers, business analysts, project managers and solution architects.

The companies said the first priority following the merger would be to quickly build the business.

Both offices will be maintained and evaluated in due course as teams, systems, and processes are integrated to bring out the best from each company and provide industry-leading strategic guidance and digital implementation.

Michael Mathias, chief executive officer at Whereoware, said: “The addition of LookThink greatly expands our capabilities and resources to help our clients achieve their objectives, creating intuitive solutions that make a positive impact.

“Together with LookThink, we can deliver even stronger results for our clients through deeper expertise and a broader technology stack.”

Joe Mallek, president at LookThink, will become chief strategy officer at Whereoware and will oversee client strategy, UX and design.

Mallek said: “Both Whereoware and LookThink remain committed to building great companies that make a difference for employees and clients, with an unwavering focus on ‘doing the right thing’ for all stakeholders.

“Combining our talents creates a stronger, diversified foundation of opportunities.”