NEWS11 July 2016

Webtrends releases Infinity Data Connector

Data analytics News UK

UK – Data analytics company Webtrends has created Infinity Data Connector – built on its Infinity platform – which allows brands to combine website analytics data into other big data initiatives. 

The tool means data can be collected from any digital channel, including the Internet of Things, flexible data collection options, and near real-time delivery.

Joe Davis, Webtrends CEO, said: “Even as big data has become the crown jewels of business intelligence, organisations still struggle to unify disparate customer data silos.

“This solution ensures that data from any digital channel is seamlessly delivered to Hadoop-based or other data stores.”