Joe Davis named as latest Webtrends CEO

Davis joins from e-commerce technology firm Tocata, where he was also CEO. Before that he was CEO of cloud-based software firm Coremetrics.

“During this time of transformation and growth in digital marketing, there is no better person to lead Webtrends than Joe Davis,” said David Mitchell, operating partner at Francisco Partners and member of board of directors for Webtrends. Mitchell had been named CEO of Webtrends in September of last year.

“He brings a wealth of experience in the web analytics and digital marketing space and we are very fortunate to bring him on to the Webtrends team.”

More information on Webtrends and the appointment can be found here.