Wave two of data quality benchmarking project opens
The benchmarking project is a global programme to help define and raise standards in data quality for online research.
Following two previous completed waves of the benchmarking project (Wave 0 and Wave one), the second wave is now open to companies to submit anonymised data cases, helping to showcase trends such as levels of removal rates and in-survey fraud across the industry.
The Insights Association said participation in the project would help benchmark organisations’ performance, establish international data quality norms and contribute to improving data quality standards worldwide.
Participants are asked to sign up to the latest wave of the benchmarking project by 2nd March 2026, with the process having been fine-tuned to reduce the time requirements on participants.
Further information can be found here.
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