NEWS4 April 2016

Warc’s Ainsworth becomes Millward Brown CEO

Global brand and media comms research consultancy Millward Brown has appointed Louise Ainsworth as its CEO of Millward Brown in the UK.

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She joins from advertising and media knowledge service, Warc, where she has been CEO since 2012.

Ainsworth (pictured) is replacing Dale Beaton, UK managing director, who is moving to the role of senior vice-president global practice lead.

Prior to her role at Warc, Ainsworth was senior vice-president for Nielsen’s international Advertiser Solutions team and managing director, EMEA at Nielsen Online. She has also led digital teams at OgilvyOne London and Organic, and has held marketing and strategy roles at the BBC, Bain & Company and Shell International.

Ainsworth will report to Tim Wragg, CEO UK & Ireland for Kantar’s consumer insights unit.

Wragg said: "Her extensive experience in senior consulting, digital and marketing roles makes her ideally suited to lead Millward Brown UK at a time when our portfolio of media and digital solutions is stronger than ever. She brings a perspective that will help us ensure we focus on answering the right questions – those that will enable our UK clients to grow the return on their brand investment across all media."