Wang was most recently VP and global account director at TNS, where her clients included Microsoft and Procter & Gamble.

Before that she spent 16 years at IDC where she held a number of roles including senior vice president of strategy, chief marketing officer and senior vice president of worldwide communications and internet research.

Yankee Group president and CEO Terry Waters said: “Gigi’s experience working with the world’s pre-eminent consumer product companies as well as her prior experience as an industry analyst and leader in our sector will be a tremendous asset to Yankee Group’s research team and our clients.”