Walton (pictured) joins with over 20 years’ experience in market research, most recently as chief commercial officer at System1 Research.

Prior to this, Walton spent eight years at GfK, where he had global responsibility for the creation and implementation of the go-to-market strategy for GfK’s artificial intelligence (AI)-based prescriptive analytics solution.

The appointment follows 18 months of rapid expansion for Walr, growing to 70 employees since launching in 2020 and acquiring Norwegian technology company QuenchTec in 2021. 

Lewis Reeves, co-founder and chief executive at Walr, commented: “The right chief commercial officer isn’t easy to come by, but in Ben we’ve found a breakout star with the credentials and experience we need to support our goals.

“We’re building a depth of talent and capabilities at Walr and Ben completely shares our vision, as well as having a brilliant grounding in market research and, importantly, the vast potential of res-tech.”