NEWS2 December 2020
UK – Market research agency Walnut Unlimited has expanded its shopper research toolkit to include behavioural science, neuroscience and analytics.
The agency’s optimisation studies will now include advanced analytics and omnichannel customer journey and pricing reviews will use behavioural science.
Additionally, in-store and signage reviews will offer virtual reality and eye-tracking technology.
Becky Miles, research director at Walnut Unlimited, said the toolkit is “suitable for any stage of shopper research – whether that is a complete 360-degree evaluation, or a partial review.”
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