Walnut Unlimited updates shopper research tools
The agency’s optimisation studies will now include advanced analytics and omnichannel customer journey and pricing reviews will use behavioural science.
Additionally, in-store and signage reviews will offer virtual reality and eye-tracking technology.
Becky Miles, research director at Walnut Unlimited, said the toolkit is “suitable for any stage of shopper research – whether that is a complete 360-degree evaluation, or a partial review.”

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