NEWS20 January 2021

Walnut Unlimited launches pack testing tool

Innovations New business News UK

UK – Market research agency Walnut Unlimited has expanded its pack testing kit to include shelf-based metrics.

‘Agile Packmaster’ is targeted at customers with tighter budgets and includes normative data and professional interpretation from Walnut.

The pack tests are suitable for testing brand redesigns and new product development, and aims to provide results within a week.

Last year, Walnut expanded its shopper research toolkit to include behavioural science, neuroscience and analytics. 

Chris Peach, head of packaging and design at Walnut Unlimited, said that Agile Packmaster “combines the most important parts of a robust pack test with a focus on speedy delivery and cost-efficiency”.