Voxpopme partners with Kantar

Kantar will use the new video capabilities in areas such as product testing, brand positioning and communication testing, shopper insights and customer experience. 

The partnership allows Kantar to integrate short video responses and interactions from consumer surveys, as well as using Voxpopme’s on-demand communities to capture instant feedback and making use of video qualitative groups, interviews and ethnographic research. 

Kantar will also benefit from Voxpopme’s recent collaboration with Affectiva, which provides facial coding to detect both engagement levels and emotional states of respondents throughout their video responses. 

“At Kantar we are huge believers in the power of video and wanted to partner with a company that shared this vision and made the process of working with video easy," said Simon Falconer, global innovation planning director at Kantar.

"Voxpopme brings industry-leading technology, a proven track record and a global team that can match our ambition and high standard of delivery to our clients.”