Voxpopme gets funding boost

The funding will support the company’s global expansion and develop its end-to-end video insight technology, according to a statement. The business also intends to recruit 15 additional staff across its offices.

Founded in 2013, Voxpopme currently employs 30 people across its offices in the UK (Birmingham), US (Salt Lake City) and Australia (Sydney). The platform brings together qualitative and quantitative data to provide video insights for market researchers. Users include Microsoft, Tesco, Verizon and Clorox.

Dave Carruthers, chief executive and founder of Voxpopme (pictured centre), said: “Mercia Fund Managers’ record of building valuable businesses confirms that the demand for agile video insight is increasing. Mercia’s ambition to grow businesses with global potential matches our plans to advance video research software."

Julian Dennard, investment director at Mercia Fund Managers, said: “Voxpopme has built a market-leading product that has positioned it as the dominant provider of video insight software to brands and agencies."