The partnership will give SMG customers access to qualitative insights through the capture and analysis of video feedback.

SMG clients can use Voxpopme to capture self-recorded videos from customers and analyse the data via the company’s automated video feedback software.

Dave Carruthers, chief executive and founder of Voxpopme, said: “It’s now more important than ever for brands to understand their customers, and video is the ultimate channel for capturing authentic, influential feedback.”

Charlie Moore, vice-president and general manager of customer experience solutions at SMG, said: “Our partnership with Voxpopme gives our clients access to a robust video capture and analytics solution and the ability to pair real-time video feedback with holistic experience management data.”