NEWS9 October 2020

Voxpopme and SMG collaborate

New business News North America

US – Video insight provider Voxpopme has partnered with patient and employee experience management business Service Management Group (SMG).

The partnership will give SMG customers access to qualitative insights through the capture and analysis of video feedback.

SMG clients can use Voxpopme to capture self-recorded videos from customers and analyse the data via the company’s automated video feedback software.

Dave Carruthers, chief executive and founder of Voxpopme, said: “It’s now more important than ever for brands to understand their customers, and video is the ultimate channel for capturing authentic, influential feedback.”

Charlie Moore, vice-president and general manager of customer experience solutions at SMG, said: “Our partnership with Voxpopme gives our clients access to a robust video capture and analytics solution and the ability to pair real-time video feedback with holistic experience management data.”