NEWS29 January 2019

Schlesinger partners with Voxpopme

New business News North America

US – Data collection and research business Schlesinger Group has joined forces with video analytics tech firm Voxpopme to create video insight tool Schlesinger OnDemand Plus.

SchlesingerOnDemandPlus powered by Voxpopme_crop

Schlesinger’s Plus tool includes fast access to video data, fast human transcription, automated video analytics, a video management platform and secure storage of analysed data for future access.

Schlesinger studio recordings are uploaded directly to the Voxpopme platform and this means remote clients can easily access the research and moderators to review sessions. Researchers can return for up to two years to the analysed video data.

Dave Carruthers, CEO & founder of Voxpopme said: "We are delighted to partner with Schlesinger to enhance the usability of its video data for market researchers. Drag-and-drop snippet creation and showreel editing make it simple for analysts to assemble and share the most insightful video moments to support their findings."

Steve Schlesinger, CEO, Schlesinger Group, added: "We are exploring ways automation can create efficiencies.  Voxpopme was an obvious choice for a strategic partnership that allows researchers and their clients to quickly view research and for insight providers to move faster from video data to compelling insights."