Sobecki (pictured) joins Voxco after having worked as senior director of customer experience strategy at Videotron, where she focused on customer experience strategy, user experience and customer autonomy.

Sobecki, who has worked in customer experience for more than a decade, will in her new role be responsible for improving Voxco’s customer experience products.

In addition, Sobecki will advise the Voxco team and clients on customer experience strategy, customer journey management, user experience, and customer insights collection and management. 

Sumit Aneja, chief executive of Voxco, said: “Customer experience is a key focus area for us and Anne’s proven leadership in transforming multi-national companies like Videotron through successful ideation and implementation of customer experience programmes is a valuable addition.”