NEWS21 March 2013

Voodoo hires Byers for quant boost

People UK

UK — Michelle Byers is joining Voodoo in April to lead the development of its quantitative practice.

Voodoo’s quant offer has, to date, been built on the back of its proprietary online research tool, Headlights – which applies gamification to the survey experience and provide ways of exploring emotional engagement.

Byers joins Voodoo after five years at Hall & Partners – the last two of which was spent working from its New York Office.