Vizu scoops $6.75m private equity funding

The funding was co-led by iNova Capital and Greycroft Partners with participation from existing investors Draper Fisher Jurvetson and Esther Dyson.

The firm plans to use the cash to further develop its ad testing technology and build up its sales and client services operations.

John Elton (pictured), a venture capitalist at iNova Capital, said: “The traction that Vizu has achieved over the past year is exceptional and speaks to its best-in-class technology and the team’s nuanced understanding of what brand advertisers and their partners need in order to best leverage digital media’s capabilities.”

Vizu started out offering free do-it-yourself polling services, and now also offers a service that presents single-question surveys alongside online ads.