NEWS26 April 2010

Vision Critical names new managing director for UK

People UK

UK— Online research agency and technology company Vision Critical has appointed Sally Campbell as its new managing director in the UK.

New Zealand-born Campbell (pictured) was most recently the global account director for Unilever at Research International. In 1991 she launched the Australian head office of New Zealand based CM Research before taking the role of senior vice president of the advertising and brand practice at NFO North America. Both firms are now part of TNS.

She also had a spell with NOP as global director of the marketing effectiveness practice and has launched her own company specialising in infants’ clothing – Chatterpants.

Vision Critical CEO Angus Reid said: “Sally Campbell brings expert-level global research knowledge to the UK team. Her unmatched creative energy and dynamic communication style is ideally suited to our fast moving business.”