NEWS29 April 2010

Vision Critical launches new concept testing tool

North America Technology

CANADA— Vision Critical has launched an online tool that allows clients to test new product ideas before deciding whether to develop them further.

The new IdeaScreenPlus service can be used within clients’ online research communities or via online surveys conducted with members of Vision Critical’s Global Panels in Canada, the UK and the US, the firm said.

A visual questionnaire allows respondents to rate a new product idea by uniqueness, purchase intent and likeability, among other factors – allowing clients to decide whether their idea is a dud or worthy of further investment.

Jason Smith (pictured), Vision Critical’s president of product innovation said: “IdeaScreenPlus compresses the innovation cycle and delivers actionable insights.”