NEWS8 May 2013

Vision Critical hires four for media team

North America People

US — Insight community technologies provider Vision Critical’s media and entertainment team has announced four hires in the States.

Linda Forbess joins as senior vice-president of media and entertainment in the Los Angeles office having been a global consumer insights and research consultant at Atari while Todd Amoroso also becomes a vice-president of media and entertainment having been a vice-president at Ipsos.

Based in New York, Michelle Darcy (pictured) becomes vice-president of media and entertainment after leaving Ipsos/OTX where she specialised in digital research and Elizabeth Carey also joins the New York team, where she will be assisting in business development, marketing and client management.

Bruce Friend, president of media and entertainment at Vision Critical said: “Building and maintaining a Vision Critical insight community is a very efficient and effective way for [media and entertainment] companies to interact with and learn from their consumers. I am excited to welcome these four new members to the team and to continue to provide valuable consumer insights to the media and entertainment industry.”