Miller will also be in charge of the firm’s partner programme, which Vision Critical said is a “primary channel” for its expansion beyond North America.

Vision Critical founder and CEO Angus Reid said: “Scott joins our senior leadership team at an ideal time in our history. With a large, untapped worldwide market opportunity before us, we are delighted to have Scott take charge of our growing business outside North America.”

Miller (pictured) joined Synovate in 2000 with the acquisition of Motoresearch, the automotive consultancy where he spent 12 years as a partner.