Villain to lead merged Ipsos OTX media and tech division

Villain joined the firm four years ago when Ipsos acquired OTX. His boss, Ipsos OTX US president Bruce Friend said: “Eric has transformed our media, content and technology businesses and client base by vastly improving our product and service offerings, while significantly raising the level of client service and the quality of data, deliverables and insights.

“I trust that as head of the media and technology team, he will continue to drive innovation, build client relationships and deliver results.”

Before joining OTX Villain worked for McCann Erickson, Burke International, Millward Brown and Added Value.