Priluck (pictured) joined the firm in 2008 and last held the role of director of business development. Before joining Ipsos she was client development manager at E-Poll Market Research, and previously worked as an account executive at Warner Bros Domestic Television Distribution.

She will focus on helping the new team “flex its muscles” and help build stronger relationships with clients, according to a statement.

Eric Villain, president of the media and technology team, said: “Audra has been a great contributor to the growth of the division, proudly representing our company with poise and enthusiasm. She has demonstrated a keen ability to cultivate existing client relationships and drive new business. We look forward to her continued accomplishment in these areas.”