NEWS28 September 2011

Video trio sign up with KN Dimestore

New business North America

US— Three new clients have signed up to use KN Dimestore’s online ad optimisation service, that uses real-time survey data to help users improve internet-based campaigns.

Video ad network BrightRoll, video marketing form TubeMogul and engagement marketing agency SocialVibe join clients such as Rocket Fuel and Interclick on the company roster.

The KN Dimestore platform allows users to insert multi-question surveys into streaming video and display ads. The results of these surveys are used to gauge campaign performance against key metrics and make changes if necessary.

Florian Kahlert, KN Dimestore’s SVP of business insight, said: “We’re pleased to see this approach, which we pioneered in display last year, gain momentum in the video and social markets.”